Exhaustive Research: We will make an exhaustive initial research to know in depth the business, its competitors, and the client.
Marketing Plan: We will create a marketing plan with all the strategies we will implemente in the next months.
Make Ads: Now that we have all the necessary content to assemble the ads, what we will do is write the briefs and scripts according to what we have seen that could work best.
In the scripts and scripts we will detail: The angle around which the ad will rotate, what will be the copy of the hooks/body/CTA, the concept of the ad, all the visuals that will appear on screen and the subtitles of the ad.
Results Analysis: Every month we will analyze the performance to determine if we are near the objective KPIs or not.
Iterate: We will iterate the plan according to the results.